What is Crowdfunding? (and how can it help your startup?)
Crowdfunding is an innovative way to raise money for a project by pooling small contributions from a large number of people.
It’s a simple idea that – when combined with the reach of the Internet – can lead to profound consequences. Barack Obama’s unlikely 2008 campaign was largely paid for by small contributions to his online crowdfunding machine. And Kiva.org – a crowdfunded micro-lending site – has helped over 1.9 million low-income entrepreneurs and students get small...